- Urgent actions
- None today.
- Notices
- Two customer replies were corrected before sending, and the procedure has been updated.
- Decision for you
- Move spend from the weakest search campaign into Shopping?
AMove itBHold for 7 days
- Today's priorities
- The stock order for the best seller goes out.
- Distance to goal
- On track for the month.
Hiring was meant to give you time back. Then you spent it checking every reply draft, every ad change, every alert at 9pm, because nobody else could judge it.
You didn't build a team. You became its manager.
A management layer that answers to you.
Each layer checks the one below it, so only the things that need you reach you.
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Managers own an area
Customer service, marketplaces, advertising and content. Each works to written procedures, checks the work and coaches the people doing it.
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A chief of staff pulls it together
What matters goes into one briefing. The rest stays off your desk.
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You make the calls
Decisions arrive as A, B or C, so one letter is enough.
One briefing, in the same order every day.
Urgent actions, notices, decisions for you, today's priorities, distance to goal, and the questions worth your time. Answer the decisions and the rest is handled.
An example of the format.
It runs the whole operation.
Online stores
Product pages, subscriptions, accounts and checkout, improved week by week.
Marketplaces
Listings, compliance, pricing and stock on every marketplace a brand sells on.
Advertising and email
Search, shopping, social and lifecycle email, each judged by the profit it brings back.
Customer service and the back office
Replies, stock planning, bookkeeping and reporting, done to a written standard.
Four things we won't trade.
Built once, kept running.
Build it properly once and it runs for years. We don't patch the same problem twice.
Say what happened.
Reports include what went wrong. Every pound of spend has to earn its place.
Craft in the small things.
A returns email, a product photo, a delivery note. Each has a written standard that gets better with use.
Time is the point.
Evenings back. Time with family, and attention for whatever matters more to you than the business.
We start with how you work today.
We map your operation
Every channel, tool, supplier and person, and where your hours go now.
We write your standards
How a reply should sound, when a price can change, what an ad has to earn. Written down, so the work can be checked against them.
Managers go live one at a time
Each one proves itself before the next begins, and you can see every check it makes.
You step back
From here, the briefing is how you run the business.
Let's talk about your brand.
Leave your name, email and phone number, and someone will be in touch.